Consultation
Mikasa Corporation is a manufacturer of products that boasts a leading market share not only in the field of sports, but also in the production of important parts for ships, manufacturing, and other industries.We would like to rebrand the water-lubricated bearings, ‘MR-Bearing’ and ‘FF-Bearing,’ which are used at the connection between the screw and the hull of the ship. Therefore, we would like to request the development of a brand identity.

Proposal
The concept for the VI development was “being current while maintaining a highly universal design” because MIKASA brand products are robust, high-quality, and stable over the long term. We proposed a VI with the idea of exploring affinity with MIKASA’s brand character.